Make the Move to Quality.
Wired Magazine shot one across the bow of the legal profession with its article entitled, The Good Enough Revolution: When Cheap and Simple Is Just Fine. In it, Robert Capps, wrote that the legal profession is facing a structural change in the way that legal services are provided. Clients, he said, would sacrifice some quality for cheap and easy. He wrote:
So what happened? Well, in short, technology happened. The word has sped up, become more connected and a whole lot busier. As a result, what consumers want from the products and services they buy is fundamentally changing. We now favor flexibility over high fidelity, convenience over features, quick and dirty over slow and polished. Having it here and now is more important than having it perfect.
We believe Capps is right when it comes to transactional legal services, but that’s not our practice. We are bespoke — handling appellate cases in Texas state and federal courts. We approach our cases with the same individualized attention that a custom tailor does when he sizes up the next suit for his favorite client. But while we aren’t afraid to compare our product — briefs and motions and whatnot — to the best firms in the state (see our documents page where we’ve done it for you), we’ve followed Capps’s revolution in other ways. We don’t meet our clients in high-rise conference rooms, serve up Starbucks coffee, or do legal memorandums on immaterial issues. We work like that custom tailor — low, low overhead while making our clients look good. We text, email, scan, and do whatever else we can, using the latest technology, to keep our costs down so that we can deliver real value, both in our briefs and in our bills.
